A class action lawsuit against the company behind Bored Apes and its executives, those on the board of « Ape DAO », a whole host of celebrity promoters and brands, and the MoonPay service has accused the group of a scheme to employ celebrities to promote Bored Ape NFTs and ApeCoin without proper disclosures. The suit goes on to claim that MoonPay, a service known for brokering big-ticket celebrity crypto purchases, was used to obfuscate payoffs, and itself benefitted from the publicity earned from brokering these deals. The suit alleges that each of the « promoters » were compensated in some way, either through direct payments or via financial stake in MoonPay.

The promoters listed in the lawsuit are: talent manager Guy Oseary, digital artist Beeple, Madonna, Paris Hilton, Jimmy Fallon and related entities, Justin Bieber, Gwyneth Paltrow, Serena Williams, Diplo, Post Malone, Snoop Dogg, Kevin Hart, the Chainsmokers, Steph Curry, Future, The Weeknd, DJ Khaled, and Adidas.