Warner Bros. has just announced their « The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience ». Catchy name.
Now, you have of course already been able to purchase or stream The Lord of the Rings: The Fellowship of the Ring (Extended Version) for twenty years now. But now you can buy a $30 or $100 NFT to get the same thing, which also boasts « themed navigation menus based on iconic locations from the beloved film ». So one of those DVD navigation menus. The NFTs come with other vagaries, including « 8 hours of special features, image galleries, [and] hidden AR collectibles ».
Plus, of course, you can « own and trade the experience in a community marketplace ».
Two days after launch, 4,203 of the 10,000 « Mystery Edition » NFTs have sold for their $30 mint price. They’re already reselling on the secondary market for as low as $7.99. The $100 mint « Epic » NFTs are doing slightly better—all 999 of those were minted, and are reselling on the secondary market for around $200. All told, WB has made around $225,000 off the mint.